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Wednesday 28 January 2015

Promoting Your Software Made Easy

Why would a application company ignore one of the fastest and simplest ways to advertise it’s items online? This would seem to be a rhetorical query except for the fact that I run a shareware website and am regularly on the search for new application to add to my website. The thing is that only 50 percent of the applications I want to add to my data source have PAD information available.

A PAD computer file is a simple XML computer file that contains all the information a designer would normally type into a web type at a application website. XML information is not needed to make a PAD computer file. You can get one free at http://www.padgen.org/.

The application is generally self-explanatory. Just complete the types. It only requires about a 50 percent and a chance to make a pad computer file and publish it to your website. It requires even shorter period if you already have a website to advertise your product. Then you can just duplicate the details you already have. And once your pad computer file is done, posting to shareware websites is as easy as duplicating and sticking the deal with of your PAD computer file.

But why isn’t PAD technological innovation used more often? Of course, it could be lack of information. Now lack of information is not a bad term. It just indicates that you haven’t observed of this technological innovation that can increase obtain of your items three times over, a technological innovation that indicates you can publish to anywhere from 300 to 700 application websites within an time, based on whose numbers you use.

Most websites that use pad information don’t even require a account. My own doesn’t. Which indicates you could publish your application to one website in plenty of it requires to duplicate the deal with of your pad computer file into one type, hit publish, and then choose a classification. Then you’re off to the next website. Submit and forget.

If this still seems like too much perform, you can obtain application applications that will do all the distribution perform for you. Just think, it could complete your application distribution to thousands of websites in plenty of it requires you to eat lunchtime.



Or maybe software marketers just don’t know the true value of submitting software to software sites. People actually go to software sites to find software. That sounds like a stupid statement but not when you realize that most general directories, except maybe DMOZ or Yahoo, are rarely used as search tools. They have mainly become an SEO tool. When searchers are looking for something general, they go to Google, Yahoo, or MSN. But when they look for software, they generally end up at a shareware site and stay for a while.

Of maybe you don’t develop shareware. The software you develop must be purchased before it is used. No trial period, because of the risk of it getting cracked. That’s fine. I really understand this reason. I was a developer who had my software cracked three times before I gave up on the whole shareware thing. But that doesn’t mean you can’t create a demo, a stand alone program that acts as a teaser. It will only be a matter of time before the software user opts to by the full version. Just make sure your demo teases enough but not too much.

 So posting PAD information to application websites has the impact of eliminating two parrots with one rock. Yes, you get lots of hyperlinks to your website, but those hyperlinks have more value than just improving your page rank. People will actually be using them to get to your website. As application designers, we have a device that makes the process a lot faster and easier than other promoters. Not using it now that you know is negligence.



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